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Google AdWords Guide:
Novice to Expert to Superhuman

The Google AdWords Guide assumes that you have a basic knowledge of Google AdWords and are able to set up an advertising campaign. You’ll find an enormous amount of useful tips and practical information about Google AdWords strategy, tactics and tools to out-perform your competitors, explained in a simple, concise yet complete way, that you can apply and use immediately in your campaigns.

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Google AdWords is the quickest and easiest way to promote your web site on the Internet. It can also be the cheapest advertising.

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Your Google AdWords campaign will benefit from:
– Strategy - How to make money with Google AdWords;
– Tactics - Tips and tricks to gain an edge on competitors;
– The Forum - Learn from the experiences of others;
– Tools - To progress from Expert to Superhuman.

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"Scientific Advertising" by Claude Hopkins
"The advertiser's bible"
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